Imagine a bar that would only serve tap water. The idea may seem totally strange, but it has yet been born in the United States. The brand PUR, specialized in the manufacture of filtration solution for drinking water, collaborated with the Arnold Worldwide agency to create "The Water Bar", an unusual bar where you can only drink tap water.
The brand has been collecting water from all over the USA, to offer customers flavors of different states. But the waiter then surprises customers by explaining to them the different toxins that have been found in the waters offered by the bar. The idea, as you understand it, is here to sell the brand's filtering solutions for tap water. An unusual idea, which is talked about, and should mark the customers of this establishment like no other.