Ideas

The first nightclub fully under water

All your Saturday evenings are alike, and you're tired of always going out with your friends in the same establishments? In New York, underwater watch brand TechnoMarine has created the first nightclub completely under water. Yes, you read correctly: under water.

The event took place in a military facility specifically designed for underwater experiments. The various participants received equipment allowing them to breathe underwater, and of course, TechnoMarine watches to test them in real conditions. A very visual and viral operation, which offers a beautiful exposure to the brand. The making-of is available below.

Video: Underwater Nightclub (October 2019).

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