Ideas

Adidas invites you to customize its new collection on Snapchat

What if the next Adidas designer was you? In collaboration with the agency Iris Worldwide, the famous brand with three bands had the idea to set up a rather original contest on Snapchat. The idea: to invite fans and consumers of the brand to come and customize their new collection "Neo" on Snapchat.

And the principle is quite simple: just follow the Snapchat account "Adidasneo" and take screenshots of the different models dressed in white. You must then customize the clothes with the pencil tool on Snapchat, and return it to the mark. Four winners will be chosen by Adidas and will see their creation transformed into a real product. An original and relevant idea, which allows the brand to engage its community around a bold use of Snapchat.

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