Ideas

PlayStation celebrates the sport with a superb spot inspired by the manga universe

Beyond gaming, PlayStation is a brand very involved in the world of sport, which collaborates with the prestigious National Institute of Sport, Performance Expertise (INSEP). In collaboration with the agency TBWA Paris, Supamonks studio and the designer Walt, PlayStation unveils a new spot that celebrates the sport, and which takes again the codes of the manga.

christened "#GameIsNeverOver", this sublime animated spot highlights the resumption of training, motivation and perseverance. Values ​​dear to the brand, which fit perfectly in the world of sport, and especially the next big deadline: the Tokyo 2020 Olympic Games.

Video: Marvels Spider-Man Be Greater Extended Trailer. PS4 (October 2019).

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