And if instead of denouncing the pollution of the air, it turned into a true work of art? In Australia, the beer brand Tiger Beer collaborated with the agency Marcel to set up a surprising operation. The idea: transforming air pollution into ink for making works of art.
baptized "Air-Ink", this surprising ink could be developed thanks to the collaboration of Graviky Labs. Tools have captured the fine particles of air pollution between India and Hong Kong. 150 liters of ink were created thanks to this process, which allowed emerging street artists to produce original works. Remember: the use of this ink is safe for passers-by and artists. A beautiful way to denounce pollution, and especially to turn it into something much more beautiful.