Ideas

Ice cream designed to hydrate you and provide you with energy

In India, each year, the country celebrates the Jagannath Puri Rathyatra, a great cultural festival that brings together hundreds of thousands of people. Of course, such an event, when it takes place under extreme heat, can result in total dehydration of its participants. In partnership with The Brand Brewery, the Tata Salt brand has developed ice cream specifically designed to hydrate you and provide you with energy in record time.

This sorbet consists of several elements: water, lemon, salt and sugar. In short, all the elements are there to hydrate the people in need by providing them with an energy boost. The ice cream was distributed to the various participants of the festival, for their greatest happiness. An original idea that reinforces the sympathy capital of this brand.

An idea from Tata Salt & The Brand Brewery | Via adsoftheworld.com

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