If you're looking for extra motivation to go on a diet, here's an initiative that should inspire you. Today, we go to China to discover the totally unusual idea of a business leader concerned about the health of its employees. To fight the sedentarism of its employees and their extra pounds, Wang Xuebao, CEO of the company Kingtian Consulting, had the surprising idea to set up a special bonus.
November 11, 1920. In the aftermath of the First World War, in Paris as in London, the burial of an unknown soldier embodies the memory of all soldiers killed in action. The anonymity of the buried soldier thus allows the whole Nation and families to be able to mourn. True symbol of these brave soldiers who perished on the battlefield, the Unknown Soldier is wearing a face for the first time.
Not always easy when you practice the race to get to keep motivation and consistency. And if we brought a touch of technology to this sport? In Singapore, Nike collaborated with the BBH agency to develop a truly futuristic race track with a mission to motivate athletes.
At a time when everything is digital, some creatives do not hesitate to return to fundamentals to stand out. This is particularly the case of Charlotte Allen, an English creative who had a simple but effective idea: create her CV in the form of a traditional newspaper. His tabloid does not only act as a resume, it is also a portfolio that highlights his finest works.
Competition is the nerve of war. Telepizza knows it, and has decided to make it the main subject of its new communication campaign launched in Colombia and Ecuador. In collaboration with the agency DDB, Telepizza had the idea of trolling its competitors to offer you free pizzas.
Crocodiles are animals that have the particularity of having an extremely long jaw, which is rather practical to help them to fend for themselves in their natural environment. But if crocodiles lived like humans, what would this famous jaw give? This question may seem suspicious but it is the whole subject of the creative project of the Japanese artist Keigo who amused himself to illustrate the difficult daily life of a crocodile, or rather of a "crocodile-man", who would evolve within our society.